Subtext powers the first reading community in the pages of ebooks. With Subtext, you can engage in conversations with friends, authors and experts and access all types of information and multimedia in the margins of your books. The experience is the digital equivalent of sitting in your living room reading a book surrounded by your friends, the author and, if you’re up for the extra company, the most interesting people in the Subtext community.
January 25, 2012 / App Makes Readers’ Thoughts an Open Book / The Wall Street Journal
…Subtext is a great way for consumers of e-books to talk online with other readers…The Discussions section of the app neatly organizes all social interactions in one place…[And] Subtext subtly notifies readers that notes exist: by showing a tiny thumbnail image of the user who posted the note in the margin of a book…
Watch WSJ writer Katherine Boehret’s video review of Subtext.
December 22, 2011 / Socially networked reading: Hey, take a look at this / The Los Angeles Times
…One of the most ambitious independent social reading applications is Subtext. Built for the iPad and launched less than two months ago, Subtext offers all of the social reading elements with the added bonus of content from authors themselves. “I was very excited about this,” says Amy Stewart, author of “Wicked Plants” and “Wicked Bugs,” an L.A. Times bestseller. “As an author, I think a lot of us are thinking about iPad editions. We’re all asking ourselves, How could the book I’m writing be more than a book?”…
November 1, 2011 / Subtext Seeks to Take Reading Social / TheAppPlanet
…As an eReader Subtext performs exceptionally well. Pages turn Flipboard style with a sharp, fluid animation. It is more lively than other apps which either have a boring slide to the next page or unsuccessfully try to copy the elaborate slow turn of iBooks. It also performs better than some of its rivals at functions like search. It has better in-book options such as the ability to highlight a word and search throughout the book; looking on Google or Wikipedia is also done through a smart popup window at the bottom of the page….
October 25, 2011 / Subtext Raises $3 million…To Make eBook Reading Social / TechCrunch
…The eBook reading experience is badly in need of a way to make its reading experience deeper and richer, while avoiding becoming the vast, horizontal ocean that, say, constitutes Wikipedia. I love context when I’m reading, and if there is author commentary to be found, I’m not above scouring the Web to find it. Subtext pulls in this kind of supplementary information automatically, providing reactions, commentary, etc. that doesn’t completely detract from the actual reading…
October 25, 2011 / Palo Alto Startup Launches Social Reading App / Publishers Weekly
It was an interest in leveraging their backgrounds–hers in social media and his in social gaming–that inspired Palo Alto-based tech entrepreneurs Andrew Goldman and Rachel Thomas to try and come up with a way to make reading a truly interactive experience. The result is Subtext, a free iPad app that, as of today, is available in the Books section of the apps store. The app goes live with 18 titles and allows users to read books with notes and feedback provided from authors, as well as people in their online social circles…
October 25, 2011 / Subtext for iPad: Reading Together Is Pretty Fun / Gizmodo App of the Day
Reading is a pretty personal experience. But that doesn’t mean it has to be lonely. People join book clubs! People go to author readings! People want to share…What’s really great is that not only does it enhance the reading experience with community, Subtext also offer the authors insight. Straight from the horse’s mouth, you know? Oh and I almost forgot but the app is just lovely to use.
October 25, 2011 / Here’s How Social Reading Might Actually Work / PaidContent
…Taking the idea that book-based conversations are best prompted by the people who actually have something smart to say about the books, a startup, Subtext, is today releasing a free iPad app that collaborates with big-six publishers and authors to add commentary to and start discussions around books like A Game of Thrones and The Magician King…
October 25, 2011 / Subtext Brings Social and Gaming to Ebook Reading / Macworld
…Considering how easy and engaging it is even at this early stage, Subtext should have no problem getting a strong, large user base. Whether used by a small book club or by a college English course, the app has the potential to change and enrich the reading experience…
October 25, 2011 / Subtext Livens Up Ebooks with Author Commentary and Social Reading / All Things D
A new social reading app called Subtext today launches on the iPad with a selection of books laden with annotations from authors and researchers. What you’ll find on Subtext is a lot like the special features you’d find on a DVD, but for ebooks. And, you can create your own annotations…
October 25, 2011 / Subtext Launches Digital Reading Platform, Gets $3M / VatorNews
…So here’s where Subtext goes beyond the “enhanced ebook” to actually offer an enhanced reading experience: the platform doesn’t try to distract the reader. Instead, it offers all of the extras that die-hard readers ordinarily seek out on their own, such as author commentary, videos, and—most importantly—a discussion. Subtext was built upon the idea of adding a unique social layer to the reading experience, and to that end, it’s the only platform that supports asynchronous reading and discussion…
October 25, 2011 / Subtext iPad App Brings Book Chat to the Digital Page / PadGadget
Avid readers are usually on the hunt for other like-minded souls. Here at PadGadget, the Steve Jobs bio is currently a hot topic of conversation. The newly released social reading app Subtext promises to let our staff share comments and annotations while we all read the book…Within moments of downloading Subtext, and opening an account, I had a friend request from the app’s co-founder Andrew Goldman, who mentioned that he was also reading the Jobs biography. While it is not my M.O. to befriend strangers on the Internet, this seems like a good time to make an exception…
